The Power of Social Media for Business

Facebook, Incorporated is an American multi-billion dollar internet based company based in Menlo Park, California. It was started by Mark Zuckerberg, with his college mates and friends from Harvard College, who was also studying computer science. The idea for Facebook was born out of Zuck's early college years spent as a student in Stanford University's AI lab. In the lab, Zuck programmed programs to recognize pictures of faces and to play matching games.


Mark Zuckerberg met Eduard Sosenberg, during their junior year at Harvard. The two became friends while attending Harvard and later became partners in a company called Ideal Interactive Corporation. Two months later, Facebook launched Facebook Search, which would allow the public to search for information on Facebook. At the time, no one knew that Mark was working on building social networking features into Facebook, when in February of this year, Mark Zucherberg took over as the company's CEO.


In this time frame, Facebook has already grown by leaps and bounds. People are logging on to Facebook from around the world. There are more than 500 million active users globally, as well as millions more people logging on to Facebook daily. In February of 2021, Facebook launched Facebook, a free service that allows the user to post pictures, notes, and messages on the web.



January of 2021


In January of 2021, Eduard Sosenberg decided to purchase a stake in Facebook. The first investment he made was fifty thousand dollars. Sosenberg and his partners went on to purchase another fifty thousand dollars worth of stock. In the fall of 2021, Mark Zucherberg and Eduard Sosenberg sold their holdings for a total of seventy-nine million dollars. Although, the exact figure has since become unavailable, it has been estimated that the sale of these two portions of Facebook resulted in Facebook's phenomenal growth that contributed to its acquisition of Zynga, one of the most popular gaming companies in the world.


Another way in which the social media website has impacted businesses is by offering them a medium through which they can advertise. Companies can now showcase their wares via applications and games on Facebook. Facebook even offers advertisers a unique opportunity to create advertisements relevant to their target audience.



Important Fact About Social Media


The most important fact about social media that many people tend to forget is that Facebook is a marketplace of sorts. Anyone who knows how to use a social media platform will be able to market their company effectively to the general population on Facebook. Just because an advertiser creates an account on Facebook does not mean that he/she will be able to market the product effectively. Creating an account and linking up with a company is just the first step in the process. From there, it is necessary to properly create posts that engage potential customers.


It is also important to keep in mind that the success on Facebook does not come easily. A business must be willing to put in the work that it takes to develop a strong clientele. The key to this is identifying the needs of your prospective clients and addressing them. By reaching out to your clientele, you are creating a relationship that can help foster future business transactions. You are also making your brand more accessible and recognizable among your demographic. With all of these benefits, it is easy to see why Facebook is becoming an increasingly valuable tool for businesses.



Business With Facebook


Before you go into business with Facebook, it is important that you understand everything that it has to offer. Be sure to research the site thoroughly. Learn about the various ways in which your company can make the most profit. Be sure to also study your competition closely. Researching your competitors will allow you to see what makes their products stand out and to improve on them. In the end, this will create a happier customer base and, ultimately, more profit for your company.